Fat Lass Preserves

This week came as a bit of a shock to me, after focusing on developing my personal comic project for so long now and with November quickly approaching, we have been thrown completely off the tracks with a new project that is due by Monday. The tutors did mention that we would be given a live brief at some point, but I didn’t think it would happen this quickly or that we would have so little time to do it. The brief we have been given is to redesign a confident, plus size superhero that will become the logo for a local company called ‘Fat Lass Preserves’ that sells jams, chutneys and other preserves. We have been asked to do this because the image that the owner of the company is currently using is technically protected by copyright as it depicts a large version of Wonder Woman which she isn’t really allowed to use. One person from the class will have their logo chosen, receive money for designing the logo and it will be featured on local TV, so while this project temporarily throws a spanner into the works of my other project, it is a great opportunity.

Fat Lass Preserves Current Logo: Deane, B. (2019). Artisan preserves with a modern twist. [online] Fat Lass Preserves. Available at: https://fatlasspreserves.co.uk/ [Accessed 27 Sep. 2019].

Nevertheless, I am finding it extremely difficult to complete this project because I am so invested in the ongoing personal project and find it slightly challenging to just jump from one project to another and back, however, I know that this will provide me with valuable experience for when I become a professional Illustrator.  As well as this, I am still developing my ability to draw humanoid characters and designing a plus size character creates a new set of challenges for me, such as, the muscle definition is not as visible on plus size characters which makes it more difficult to know where each muscular element should be. So far, I have primarily been using anatomy books as reference for human proportions which don’t necessarily focus on the proportions of plus size people, who often have different proportions to the average human being.   It is because of these things that I have never really tried to draw a plus size humanoid character thus far, I am however looking forward to the challenge in the hope that it will help me to develop my illustration practice further. While I have struggled with the transition from one project to another, I know that this project is good training for real world scenarios, because when I am a professional Illustrator, I will rarely get to choose what kind of character I design and I’ll also probably have a short timeframe to complete any project that is given to me, as well as multiple ongoing project at once.  This project is providing me with a dose of reality and should help me get a better idea of what it will be like to be a professional illustrator in the future.

So far, I have attempted to draw a confident fat female superhero in 3 different poses, including the pose that the commissioner really likes, and so far, all of which I feel need improvement.  I researched the company to get an idea of what their ethics were and what kind of imagery and colours I should use for the costume and I have come up with a pretty solid idea of what I want the finished design to look like, I am just finding it unbelievably difficult to turn that idea into reality. It is currently Thursday, and I have until Monday to finish this. Help.

Fat Lass Preserves Pose 3

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