Flat colour, clean vectors and a limited colour palette have been dominating the illustration scene throughout the 2010s, largely because of the rise in digital painting programs such as Photoshop. These designs take a ‘less is more’ approach that can add an air of sophistication to an illustration. A reduced colour palette also makes the illustrator think about the colours they are using.

A counter trend to the simplistic and colourful flat vector art is the resurgence of printmaking and traditional looking illustrations that has been occurring lately, much to my joy. Traditional looking illustrations add a uniqueness that seems to be missing from the flat, simplistic digital illustrations that dominated in the 2010s, many companies are turning to a more traditional looking approach that adds a certain warmth to the illustration and helps them to stand out from the crowd.

Another thing that has seen a rise in popularity recently is pieces that blur the lines between illustration and animation. As our attention spans get shorter and shorter, illustrators are having to find new ways to keep audiences engaged with their work. Things such as gifs, images that move are making the lines between animation and illustration even greyer.
Illustrated letters and typography are a trend that has been around for a while and is here to stay. While typefaces still have their uses, they just can’t blend an illustrative style into an image the same way that typography can. Illustrated letters make a blog of text stand out and add character to a page, illuminating the worlds that follow them.

While political statements might not be a trend for everyone, they still do play a huge part in illustration today. With all of the crazy things going on in the world right now, from Brexit to the re-elections in the US and everything else, many people are turning to illustration to express their views and deal with the current world crisis in their own way, be it through satirical art or otherwise, I expect that this trend is just going to grow even more throughout the course of 2020.

In the 2010s we finally started moving away from deplorable ‘body shaming’ and instead headed towards celebrating our personal and physical appearance. Many illustrators have been captured all of the different ways our bodies are perceived in imperfect and wacky ways. They have done this through wobbly lines, uneven brush strokes and odd proportions. An add on to this is the surge in inclusive art that has been becoming more prominent in the past year, people from all ages, backgrounds and lifestyles are coming forward in a multitude of visual styles. Illustration itself is becoming as in demand, if not more as photography within editorial illustration, so the demand for inclusive illustration is just going to get larger and hopefully it will be a trend that is here to stay.

With the rise of figures such as Greta Thunberg and David Attenborough who are fighting for our planet and making it mainstream, and also the increasing availability of eco-friendly products and meat alternatives, sustainable living is itself becoming a huge trend. This is translating into the illustration world too; more and more illustrators are tackling issues such as climate change and over consumption and urging us to live a more sustainable life and to do our part to save our home and the animals that live on it. This is a trend that I hope never goes away, and one that I too am a part of.

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