Illustration Changes alot, What is Trending Now?

Flat colour, clean vectors and a limited colour palette have been dominating the illustration scene throughout the 2010s, largely because of the rise in digital painting programs such as Photoshop. These designs take a ‘less is more’ approach that can add an air of sophistication to an illustration.  A reduced colour palette also makes the illustrator think about the colours they are using.

A counter trend to the simplistic and colourful flat vector art is the resurgence of printmaking and traditional looking illustrations that has been occurring lately, much to my joy. Traditional looking illustrations add a uniqueness that seems to be missing from the flat, simplistic digital illustrations that dominated in the 2010s, many companies are turning to a more traditional looking approach that adds a certain warmth to the illustration and helps them to stand out from the crowd.

Another thing that has seen a rise in popularity recently is pieces that blur the lines between illustration and animation. As our attention spans get shorter and shorter, illustrators are having to find new ways to keep audiences engaged with their work. Things such as gifs, images that move are making the lines between animation and illustration even greyer.

Illustrated letters and typography are a trend that has been around for a while and is here to stay. While typefaces still have their uses, they just can’t blend an illustrative style into an image the same way that typography can. Illustrated letters make a blog of text stand out and add character to a page, illuminating the worlds that follow them.

(Maywst, 2016)

While political statements might not be a trend for everyone, they still do play a huge part in illustration today. With all of the crazy things going on in the world right now, from Brexit to the re-elections in the US and everything else, many people are turning to illustration to express their views and deal with the current world crisis in their own way, be it through satirical art or otherwise, I expect that this trend is just going to grow even more throughout the course of 2020.

(Barker, n.d.)

In the 2010s we finally started moving away from deplorable ‘body shaming’ and instead headed towards celebrating our personal and physical appearance. Many illustrators have been captured all of the different ways our bodies are perceived in imperfect and wacky ways. They have done this through wobbly lines, uneven brush strokes and odd proportions. An add on to this is the surge in inclusive art that has been becoming more prominent in the past year, people from all ages, backgrounds and lifestyles are coming forward in a multitude of visual styles. Illustration itself is becoming as in demand, if not more as photography within editorial illustration, so the demand for inclusive illustration is just going to get larger and hopefully it will be a trend that is here to stay.

(Byrd, 2019)

With the rise of figures such as Greta Thunberg and David Attenborough who are fighting for our planet and making it mainstream, and also the increasing availability of eco-friendly products and meat alternatives, sustainable living is itself becoming a huge trend. This is translating into the illustration world too; more and more illustrators are tackling issues such as climate change and over consumption and urging us to live a more sustainable life and to do our part to save our home and the animals that live on it. This is a trend that I hope never goes away, and one that I too am a part of.

(Thomas, 2019)

Maywst, R., 2016. Illustrative Lettering Process — Ray Mawst Lettering & Design. [online] Ray Mawst Lettering & Design. Available at: <http://www.raymawst.com/blog/2016/3/11/fosz1e117f33nrg3fvuqldwzzk1jmt&gt; [Accessed 28 March 2020].

Barker, G., n.d. Trump Cartoon Boris. [online] UK Political Cartoonist Cartoons. Available at: <https://www.garybarker.co.uk/donald-trump-boris-cartoon.html&gt; [Accessed 27 March 2020].

Byrd, T., 2019. Illustrating A More Inclusive Brand. [online] Medium. Available at: <https://medium.com/facebook-design-business-tools/illustrating-a-more-inclusive-brand-bbb4fa6c4bb3&gt; [Accessed 28 March 2020].

Moran, L., 2019. Huffpost Is Now A Part Of Verizon Media. [online] Huffingtonpost.co.uk. Available at: <https://www.huffingtonpost.co.uk/entry/greta-thunberg-street-art-jody-thomas-bristol-upfest_n_5cdeb690e4b00735a915598e?ri18n=true&gt; [Accessed 28 March 2020].

May, T., 2019. 10 Top Illustration Trends For 2020. [online] Creative Bloq. Available at: <https://www.creativebloq.com/features/illustration-trends-2020&gt; [Accessed 28 March 2020].

Lee, E., 2018. Trends From The London Illustration Fair 2019 | Printed.Com Blog. [online] Printed.com Blog. Available at: <https://www.printed.com/blog/trends-london-illustration-fair-2019/&gt; [Accessed 28 March 2020].

Digital Arts. 2020. 2020’S Best Up-And-Coming Illustrators. [online] Available at: <https://www.digitalartsonline.co.uk/features/illustration/illustrators-wholl-kick-off-2020s-in-style/&gt; [Accessed 28 March 2020].

Warning- Cute Dog Painting Inside

Rainey-Smith, L. (2019). Gallery | The Art of Liv Rainey-Smith. [online] Xylographilia.com. Available at: https://xylographilia.com/gallery/#jp-carousel-3538 [Accessed 14 Nov. 2019].

Well, this has a been a pretty productive week so far, I’ve done over half of the research and figured out which of my own artists I am going to choose to research once I’ve finished the ones set by my tutors. I found a really cool woodcut printmaker called Liv Rainey-Smith who does some seriously gothic, Lovecraftian designs; her work is right up my alley and is definitely going to tie into my more macabre theme that I plan on running with this project, with H.P. Lovecraft being one of the godfathers of horror, he even has a branch of horror named after him! The level of detail Rainey-Smith achieves with woodcut is mind-blowing too, it’s almost hard to believe that she’s using woodcut to create her designs. I’m getting so excited about this project now; I think I’m going to hone the spirit of Lovecraft with my designs this time too. The only thing I’m worried about is whether or not I am going to have time to finish the research because my girlfriend is working on a large mural commission  that is going up in Wallsend and it’s looking like she is going to need help finishing it before the deadline on Saturday. I may have to put my research project on hold for a couple of days to make sure that the mural gets finished on time and do my best to catch up on the research afterwards. I just can’t let her struggle like this, we’ve collaborated on murals before, we painted a caravan together and work well together so I’m confident that if I help her then it’ll get done on time and then I can wholly focus on the research afterwards, even if it means staying up most of the night on Sunday, it’s not like I have a project hand in on Monday, her deadline is more important right now.

The Great Wave off Kanagawa- Hokusai

All of this said, I am still going to do bits of research in between painting the mural, like when the paint is drying etc, so hopefully I won’t have a horrific amount to do on Sunday. As well as Liv Rainey-Smith, I plan on researching the legendary Hokusai, I mean how could I not research him for the purpose of a print project, he literally revolutionised relief printing and took it into a whole other realm. I’m not usually that interested in the historical artists, which I know is bad because we wouldn’t be where we are with art without them, however, there are a few historical artists that I’m really interested in and Hokusai is one of them. I don’t really know a lot about him as a person or artist, only what I’ve seen of his work like the great wave so it will be interesting to research him properly and find out how he achieved so much in his life, maybe I could learn something that I could apply to my own artistic practice.

The third and final artist that I’m going to research isn’t even a print maker at all, which I’m hoping won’t be a problem, I’m not sure if we’re only supposed to research artists that make prints. Anyway, I’m going to research Jack Davis, best known for his work on the Creepshow comics, I’ve chosen him as more of a style reference than anything else, he used to create highly bizarre and macabre characters that I think could inspire my own horror focused style during the print project. I’m really hoping that we get to create enough prints to take home and not just prints for the course during the project because I wouldn’t mind selling some on etsy or something, it’s not exactly making comics but I have thought about selling art prints and getting myself out there for a while, I’ve just never had the resources to do so and I’m hoping exploring all of the print facilities I’ll have access to on the upcoming project will change that. I’m happy that we are going to be doing different types of printing because I’ll be able to figure out which one works out best for me, who knows, it could even be the start of a print business venture for me.