New Scientist magazine is one of the world’s most popular weekly science and technology magazines. Their magazine is featured online, through print and also on app editions which means that the illustrations and layout present in the mag need to be formattable across these areas. The magazine covers stories about science and technology that intrigue, inform and entertain the widest possible audience, which consists of people from a wide variety of lifestyle, from physicists, biologists to people that have no background in science at all. They have an unrivalled global reach largely in part to the fact they have been around since 1956 and have offices working for them around the world.

New Scientist does it’s best to stand out from the crowd, from writing exclusive scientific stories from an angle that can’t be found anywhere else, to hiring independent illustrators to design their covers and colourful illustrations that are carefully placed throughout each issue of the magazine. New Scientist really is one of a kind. They do something that a lot of science magazines don’t, they explore the social and cultural impacts of both scientific and technological discovery, as well as any consequences they could pose on society, rather than just documenting them. As well as exploring the social and cultural impacts of discoveries, they also write regular features and commentary on environmental issues, something that I am highly passionate about. This is one of the main reasons that I would like to create illustrations for New Scientist one day, they have ethics and aren’t afraid to show it, which is something that I really admire them for.

New Scientist uses often colourful and vibrant illustrations to help explain complex scientific theories and ideas in a more understandable and sometimes conceptual way. This is really important because a lot of their audience don’t have a huge scientific knowledge, but still want to keep up to date with the latest scientific and technological progress, the illustrations within the mag help non-scientists engage with the articles and keeps them coming back for more. They also need to be accurate enough to engage with the audience that are scientists, this must be a difficult line to walk but New Scientist manages to do it regardless. The art editor at New Scientist is Craig Mackie and he says that of 36 illustrated covers that he commissioned in 2015, 17 of them were done by new illustrators. He likes to keep the magazine fresh with new talent and while he does have a list of go to illustrators that he knows he can rely on; he likes bringing in new people that are going to bring something different to the magazine. Working like this is beneficial for both Mackie and the illustrators that he brings on, they get more exposure and the magazine gets to keep being ahead of the curve and stand out from the crowd.New Scientist. 2020.
About New Scientist Magazine | New Scientist. [online] Available at: <https://www.newscientist.com/about/> [Accessed 26 March 2020].
Carless, J., 2020. What Art Directors Want: Tips For Editorial Illustrators | Create. [online] Create.adobe.com. Available at: <https://create.adobe.com/2016/4/20/what_art_directors_want_a_guide_for_editorial_illustrators.html> [Accessed 26 March 2020].
New Scientist. 2020. Guide For Freelancers | New Scientist. [online] Available at: <https://www.newscientist.com/in209-guide-for-freelancers/> [Accessed 29 March 2020].
https://www.newscientist.com/in16-about-new-scientist-magazine/
Newscientist.com. 2020. Magazine Archive 2020 | New Scientist. [online] Available at: <https://www.newscientist.com/issues/> [Accessed 29 March 2020].



































